The exception would be in other text elements such as chapter headings or pull-quotes where you might want a more distinctive font. The uniform spacing between characters makes the text stand out too much. Stay away from typewriter fonts. Avoid monospaced fonts such as Courier or other typewriter fonts.
BOOKCOVERS WITH HELVETICA TYPEFACE PROFESSIONAL
While a professional designer may see the unique beauty in each typeface, for most readers the face is just another font.
It won't have an extreme x-height, unusually long ascenders or descenders, or overly elaborate letterforms with extra flourishes. For most books, the best font is one that does not stand up and shout at the reader. You generally won't go horribly wrong with most classic serif or classic sans serif choices, although traditionally, most book fonts are serif fonts. In some cases, they might work for chapter titles or the table of contents, but not for the main text. The body of the book is not the place for blockletter, script or decorative fonts. That's a good thing because if the font choice immediately jumped out at you and said "look at me," it was probably the wrong font for that book. Helvetica poster by Guilherme Augusto dos Reis S.When you read a book, the designer's font choice is probably not the first thing you notice. Which one is your favorite?Ģ Helvetica in love poster by Phristopher Last but not least it is rated number one on FontShop’s “Best Fonts of All Time”.Ĭheck out our collection of posters dedicated to the celebrated typeface. Not to forget its own celebratory exhibition at the MOMA in New York titled “50 Years of Helvetica” in 2008.
BOOKCOVERS WITH HELVETICA TYPEFACE MOVIE
It’s even found its way to outer space as NASA’s official typeface used on their Space Shuttles, and has its own documentary movie made out of it, Helvetica by Gary Huswitt. Some of the largest companies, such as McDonald’s, Jeep, CNN, Target, Lufthansa, just to name a few, use it. Helvetica is the most popular choice for a typeface in commercial, industrial and even in government use. In 1990, a digital version of Helvetica, Arial, was introduced and became a huge success as well. Since the late 1980s, Helvetica is ubiquitous. (For more information about its development check out our previous post The History of Typography by Ben Barrett-Forrest.) Later on, it was slightly modified and re-named as Helvetica in order to be more internationally marketable. Originally created to compete with the successful Akzidenz-Grotesk font, being named the Neue Haas Grotesk (New Haas Gotesk), it was mainly based on Schelter-Grotesk and Haas Normal Gortesk. Designed as a neutral typeface with great clarity, no intricate meaning in its form with a wide variety of uses it has reached great success. Developed in 1957 by Swiss typeface designer Max Miedinger in collaboration with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas Type Foundry) in Münchenstein, Switzerland. Helvetica is the most widely used sans-serif typeface in the world. We collected 20 stunning posters, all paying tribute to the typeface called Helvetica, some with very funny (but true) captions! You’ve guessed it? We are talking about Helvetica! Font designers have been obsessed with it for decades, it has fanatic typography fans and it seems to never lose its appeal. It is over fifty years old, originated from Switzerland and is the most popular and widely used font in the world.
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